Hi Class,
We spent the majority of class doing 5 minute presentation pitches. For the blog please comment on (1) one thing your group can do to improve, (2) on thing you can individually improve on, and (3) pick one group and provide them a suggestion to incorporate on their next iteration.
See you on Thursday!
dw
It was great to hear all the different groups present in class yesterday!
As our group prepares for the innovation forum, I think we can improve by creating a more cohesive story line between all our talking points. During our 5-minute run through, we were careful to address each component of our BMC – however, we can probably find a more compelling way to tie all our points together and draw in the audience. I think I can personally improve on the pacing of my speaking. When listening to other groups present, I noticed that I was most drawn in by speakers who knew when to pause, speed up, and slow down their speaking to engage the audience.
UnitedHealth – when I was listening to your presentation, one immediate question that came to mind was, “what is your user acquisition strategy for your app?” I enjoyed all the elements introduced in your presentation, esp around gamification/rewarding healthy habits. I think it would be helpful to address how you plan to get users onto your platform; this will give your audience a clearer understanding of how you will make this healthy ecosystem a reality.
Thank you Jacqueline for the feedback!
Addressing our customer acquisition strategy will be essential in articulating our gamification application. We will have to make our pitch clearer for our audience, with a stronger beginning and ending.
One thing my team and I need to do is refine our pitch. We need to better structure it in a way that is easy for our audience to understand. It has been difficult synthesizing the flow of the application without getting into the details. As a team we need to come together and really hone in on how to effectively describe the platform.
I personally want to work on my confidence and public speaking skills. I want to be able to grasp people’s attention confidently and persuasively. I also want to work on controlling my nervousness before public speaking. One aspect of public speaking that I want to improve is quick and effective story telling. When Darwin tells his stories in class, I am a captivated and engaged audience member. Implementing a story about a potential user in our target market would be a way for us (The United Group) to describe our customer acquisition strategy.
Coke – I thought you did a great job going through all the aspects of your business model. One thing you can improve is making the talking points a bit shorter for each BMC bucket.
One thing our group can do to improve is to develop a much more structured pitch with a strong start and finish. We clearly communicated the customer pain points at the beginning but when it came to describing the solution I could tell people were confused and overwhelmed by the detailed explanation of everything our platform offers. I want to be able to address the big idea first and allow the executives to ask specific questions before delving into all the features of our platform.
I personally want to improve my confidence and my ability to grasp people’s attention. At the innovation forum I want to be able to approach different individuals and encourage them to listen to our pitch (employing that “pull” method of marketing).
Johnson & Johnson, I liked your presentation and the fact that each group member was able to speak however I agree that you should have your strongest speakers begin and end the pitch to leave a strong impact. In addition, the faster you get to the point the better because people have short attention spans and want a quick easy-to-understand presentation. Lastly, more enthusiasm and energy will really engage your listeners!
And I wanted to give a shout-out to Nicole for giving us feedback after class. Thanks Nicole!
Awww thank you for the shout out!
We can improve upon our introduction. These kinds of quick pitches really test a group’s ability to put together a succinct, powerful presentation that engages the audience immediately. Our introduction for tomorrow’s conference should be very strong. In addition, I think we can all work on getting to the point more quickly. These executives should be able to understand our idea with a minimal amount of effort and time.
One thing I can improve upon is transitioning more smoothly from Jacqui’s portion (before mine) to Kaushal’s portion (after mine). I realized that I kind of just jumped from one point to another and did not string everything together.
For United Healthcare: I think the idea of gamifying healthcare is really interesting. I was initially a little bit lost because, as Professor Darwin pointed out, it took awhile for the app / solution to become apparent. I would suggest organizing the pitch differently. One person should initially address the pain point and then outline your idea. That way, it will be easier for these executives to follow the flow of the presentation.
Our group could make a stronger presentation by presenting more statistics. Everybody knows that cities in developing countries have a lots of problems like congestion and air pollution for example. By showing acutal numbers of the cities’ pain points and then show how we can reduce this with Wipro’s solutions will make the presentation more interesting. By making some assumptions and research we can come up with some estimated numbers. Even though these might be quite far from reality it is better and more powerful to show some numbers than just saying that we till “reduce air pollution”.
The point above is imporant for me to think about as well. For the presentation on thursday I need to have the most imporant numbers in my head. Also, it might be helpful to think about what I’m going to say, then try to predict potential quenstions from the listener to be able to answer them as well.
I believe the United Health group could use a mock-up for their app to make it easier for them to explain how it works. It was interesting to listen but when the details for the app’s features were presented it was kind of hard to keep track.
I believe that our group can communicate our business model plan in a more effective manner, more specifically with clarity. When explaining all the components, from the customers to the activities, it is not only important to tie each part together, but also to state each concept in a simplified albeit purposeful manner. Since the pitch is only 5 minutes, this can be quite difficult.
I could personally improve on my public speaking skill, more specifically my energy level and word choice. In order to fully engage the audience, I need to establish a tone with high energy and enthusiasm. As for my word choice, it is key that I am able to express what I am truly trying to convey. For example, rather than saying “We have realized that organizational structure and culture are the root to innovation problems” I should say, “As a legacy company, Coke has faced innovation problems since this company type is averse to change.”
For the Wipro team, it would be beneficial to include numerical data to give the solution a realistic perspective. Although the overall plan sounds fantastic, after only hearing the 5-minute presentation the solution seems hard to implement. By introducing quantified data, the audience can better gauge the feasibility of the solution.
Reflecting on our presentation, I realize that our group (Coca Cola) needs to condense our presentation, especially when delegating even talking points to 5 individuals. Aside from reducing verbage, we could also create clear visuals to accompany our explanation of the Coke digital bridge implementation. This would reduce our need to discuss parts of our BMC in excruitiating detail, allowing us to focus on other portions of the presentation.
I realize that as the final speaker of the group, I need to tie the presentation together for a strong final impression. While summarizing our presentation sufficiently functions as a conclusion, I feel like I could work more with our intro speaker (Logan) and the rest of the group to coordinate a cohesive beginning, middle, and end.
@Johnson & Johnson – the premises of your group’s solution is interesting! Going along the lines of my personal group critique, definitely coordinate with one another to structure the speaker dynamics, in order to truly engage the audience.
Our group, J&J, can definitely improve our presentation by incorporating more practical and specific steps on how we can implement our conceptual ideas into something more tangible. According to the feedbacks, we should also strategize on who to speak and how to speak to communicate our points across. We would definitely need to strategize our strongest speakers.
Personally, I still need to grasp public speaking skills to get my points across. I also feel that using graphs and visuals can really help create a more lively and engaging presentation.
I really enjoyed GE’s presentation and their ideas are really unique. One input, just like what professor Darwin mentioned in class, don’t forget to mention the specific details of things and anticipate questions from the audience so that not only the audience can be enticed by the presentation, they can also believe in the implementability of the ideas.
One thing that my group can definitely improve on is to have everyone understand our new business model (which was revised late Monday night). Soni and I understood our business canvas the most and thought that just for yesterday’s presentation, having the two of us speak would be more effective than splitting up our solution/story amongst the five of us. On Thursday, however, we will all have the opportunity as an entire team to reach out to the many guests at BIF and share our proposed solution. We are creating cards of not only qualitative lead ins but also quantitative facts so that we know how to effectively grab our listener’s attention.
One thing I can personally improve on is my public speaking skills. I felt myself getting nervous and speeding up at parts I didn’t mean to. I was thinking too much about what I had to say next that I jumbled over some of my words. Moving forward, I will ned to think more carefully (and a little more slowly) about my word choice so that my presentation has flow.
Wipro: Going off of what Logan said, it sounds like you had an amazing vision about the solution you proposed; however, it was hard to realistically picture what it looked like. I think that weaving more quantitative data throughout your presentation will help the listener stay more grounded and help paint a picture of a “smart city.”
For our Fujitsu presentation, we definitely need to restructure our presentation so that each of us can present coherently. I love Cassie’s story, and I think we could work on incorporation better to fit the story into what we could offer. Also, the presentation stresses more on the problems instead of giving definition to what we are. Our product and our business model wasn’t quite clarified. For my part, I could definitely work on eliminating unnecessary trivial points. I went to far to discuss about local merchants such as restaurant. But it is good not to dig into what kind of restaurant. Back of lack of preparation, I should use a story that is consistent to Cassie’s one. I like the first presentation when they combine India’s train service and medical check-up. It is a bold idea, but it in fact changes the way people make medical appointment. My suggestions are that to make it more scalable and affordable to general public in India, they need to work on modular innovation to make a high quality medical checkup with low price.
I think for our group, we should improve on the flow of our presentation and make sure that each member’s part doesn’t overlap. We also need to improve the “storytelling” to make our presentation more attractive and impressive. I think for me personally, since I did the introductory and overview part, I should improve on starting stronger and grab people’s attention in the shortest time.
Fujitsu: I think your idea of creating a comprehensive platform is great. My suggestion would be to clearly list out the players of the platform and what role they play in the presentation. Audience would need to digest a lot of information you talked about during presentation and it would be great if you could give audience a clear structure to follow so they don’t get lost.
It was great listening to everyone’s presentations, and seeing how far everyone had come since the beginning of the semester when we were all somewhat “lost.” With regards to something our group could have done better, we could have created a story detailing how innovation currently occurs within Coke. However, since our project is more internal, the story is relatively weak, since it just describes a process that Coke is already extremely familiar with, as opposed to a story about a little girl in India whose life is transformed through a new health platform. Essentially, the story is less powerful.
Something that I could improve on personally is making sure to speak a little bit slower, so that people can really understand what I’m trying to convey. With regards to a suggestion for another group, I really, really liked the idea of GE to utilize the railway system to provide healthcare to those folks in India who otherwise could not afford it. The only “improvement” I would suggest is creating that story here, just so the user can understand how powerful this idea really is. Being from India, I know just how extensive the railway system is, and how this idea can essentially transform healthcare in India. Non-Indians would not understand this idea to the same caliber, so a story might help.
I think one thing that our group can improve on is by including more quantitative information in our presentation to illustrate our points and benefits of our proposal, especially during our introduction. Personally, I belief that I could improve my being a little more concrete in describing the business model, making my speech a little more grounded.
Finally, I really liked Coca-Cola’s idea on how to bring internal innovation into a legacy company, however, I think they can improve by condensing their speech a little, so its more clear-cut about what the problem is and how they plan on changing that through their business model.
I think in my group there are things to improve ,especially in that we should think more about the way we are implementing the projet in India and research more about the market.It is important to change our mentality to understand the real situation. Additionally, it could´ve been more into depth but doing research through articles and explore on how other similar projects are doing.
Individually,I believe I should be more involved and distribute my opinion. I wasn´t able to contribute much to the session this time round but I am definitely willing to speak more next time. I think I spent most of the time paying to other people´s say, and thus, I paid more attention to others instead of speaking up for myself.
I really like the idea of Fujitsu of creating a platform. The presentation had a big impact in that the idea was portrayed with emphasis on their main ideas. However I think they should specify what it is the way they are making money.Their value creation is great and very innovative but the value capture is not as clear.But I am sure they will be able to figure it out.
I loved hearing so where everyone is at. I handed suggestions to four different groups. One of the suggestions given was to Coke to provide regulations for their forum so that things can have some order. Another was to Wipro to crowdsource info like on Waze instead of having sensors on peoples phones (may creep people out).
For our group we need to get more on the same page and practice. The night after class we all got together and I feel like our presentation is much smoother now.
For myself I want to practice more on presenting and find solutions to a couple of holes I see within our product, such as incorporating more rewards partners to increase the amount of money we can provide our users to increase customer engagement.
I’m excited to see the evolution of everyones solutions. Rocking job so far!
I’m from the United Health Team and I’ve attached some mockups of our Healthy Rewards idea, a social giving network that engages people to lead healthier lives. Hopefully this makes it clearer and I’m working on some of the other screens too!
Thanks for listening to our pitch!
Going of the feedback we have received, I agree we need to more clearly demonstrate how Wipro can solve cities pain points and use numbers, charts, animations etc. Smartcities is a wide concept and has a different meaning to all of us. That’s why it’s so important to paint a clear picture for everyone to understand our ambition with Wipro and smartcities.
This is of course something our group has to work on but also something I could improve. Although we only had a short period of time to prepare for the presentation, that is something you always can do better so that you start and finish with a bang.
I really liked GE’s very creative idea to utilize the railways in India and bringing healthcare to the commuters. Moving forward I would like to see how GE could offer healthcare for those who’s not getting on the trains.